Key to a successful immunization program in Canada is having people agree to and receive the COVID-19 immunization.
It is critical to engage with patients who are eligible but hesitant to receive the vaccine. This is especially true for our highest risk patients where the benefits of the vaccine are greatest. Multi-pronged interventions can increase immunization uptake by more than 25%. The most effective interventions include discussions with people they trust, such as their primary care provider.
Here are a few approaches and tools that can be combined to engage patients who express hesitancy towards the COVID-19 vaccine.
Identify Reasons for Hesitancy
For some, the hesitancies are due to systemic barriers. Understanding what these are and addressing or reducing these can improve access. This will happen through motivational interviewing but could also occur through a more structured approach in your practice.
Examples of barriers that you could discuss and address might be:
- Time of day – unable to get time off work, no child care, etc.
- Location – difficult or onerous to travel to the clinic, does not use public transport during the pandemic, etc.
- Reminders – some patients may just need a reminder to help them. Encourage them to have an immunization buddy to remind them the day of.
Changing schedules, opening up a few evening clinics or ensuring specific slots are open at certain times of the may help. Mobile immunization clinics may need to be considered for some patients, while for others it might be arranging safer transport through friends, etc.
Historical and Cultural Reasons for Hesitancy
For some people, particularly some minority populations, including black and Indigenous peoples, a history of colonization, experimentation and systemic racism can contribute to hesitancy. These are important to explore and acknowledge. This history and the proposed plans to offer immunizations earlier to remote communities and Indigenous elders, can be seen as a sign that this is further testing instead of a more equity oriented approach to immunization.
Helping people understand the equity based rationale (and relative increased risk from COVID-19) may assist in increasing comfort. Many providers feel uncomfortable raising these topics. A good place to start is by asking your patients questions about their concerns.
Concerns About Getting “the Jab”
Some patients are worried about getting the injection itself. Immunize Canada and the University of Toronto have adapted best practices into a simple CARD approach to improve the immunization experience for children and adults (Comfort, Ask questions, Relax, Distract).
- LINK: CARD approach to improving the immunization experience. (Immunize Canada)
CARD recommendations have been incorporated into our planning section.
Have Conversations to Discuss Concerns
Simply providing information on its own is often not enough. Conversation is needed to help with the hesitation. Consider using one of these tools to structure your approach with your patients.
PrOTCT Plan for the COVID-19 Vaccine Discussion
The Centre for Effective Practice and Alberta Department of Pediatrics developed a specific approach for discussing COVID-19 vaccine hesitancy. It is a focused, quick approach that builds trust and shares information.
- Link: PrOTCT Plan for the COVID-19 Vaccine Discussion (handy one page summary)
Brief Motivational Interviewing
Motivational interviewing has been shown to be effective in vaccine hesitancy and many of us are familiar with brief motivational interviewing in primary care. Consider these four techniques as part of brief motivational interviewing with patients:
- Build on your Relationship – In primary care we have developed longitudinal relationships with our patients. Acknowledge this explicitly as part of connecting and discussing immunizations. Through this you strengthen and build your therapeutic partnership.
- Use Open Ended Questions and Reflection – Ask open ended questions about the challenges of the pandemic in their lives. You can reflect stated concerns back with additional material on how your patient’s specific concerns link to benefits of the vaccine (e.g. anxiety and need to feel safe is enhanced through being vaccinated)
- Use Affirming Statements – Provide affirming statements validating a person’s higher level concerns but that also link to related benefits of immunization. Get the person to echo this, highlighting abilities they have to make the change.
- Use Confidence Scales – You can ask using “on a scale from 1-10, how important is this immunization to you?” and then discuss why their number is not lower. This can highlight positive reasons the patient has to be immunized.
Encourage Community Dialog and Modelling
Community leaders can influence people who are vaccine hesitant. Describing our own rationale for taking the vaccine can be helpful for others, particularly where the rationale are relatable.
Kids can also have a positive influence on their grown ups.
- LINK: Kids Boost Immunity (kidsboostimmunity.com) has some great lessons for schools.
Provide Incentive-based Interventions
For some groups, incentive-based interventions to promote the immunizations have been trialed with some success. Non-financial incentives (e.g. snacks) might also be encouragement to attend the clinic.
Vaccine safety and the quality of science is a significant concern for many. There is a range of conflicting information these days from various information sources, including social media.
Sharing information on the robustness of studies, the review process, and the approval process can all be helpful for those who hesitate due to a lack of information. People may be more trusting of the information provided and endorsed by their primary care teams.
- Link: How to Address Vaccine Hesitancy (Accessible publication from the CMPA)
Focus Efforts on Eligible Patients who are Vaccine Hesitant
Finally, we should focus our efforts on those who are hesitant about the vaccine. Those who are keen will simply need the appropriate information but do not likely need these specific additional interventions. Those who are truly resistant may also not benefit from repeated engagement, at least not initially.
Given our limited capacity, focus initially on those who are in the middle who are hesitant and eligible who need to understand the benefits.